LG PRADA KE850:Sophistication made simple

Key Features:

* Exclusive design and slim form factor
* Full touch-based Flash user interface
* 3" TFT display with a WQVGA resolution (400 x 240 pixels)
* 2 megapixel camera with auto focus
* Shoots video in WQVGA resolution
* Bluetooth 2.0 with A2DP stereo support
* microSD memory card slot
* Office documents viewer
* FM radio
* Standard 3.5 mm audio adapter

Main Disadvantages:

* No 3G or HSDPA support
* Unimpressive battery life
* Really basic web browser
* Fingerprint magnet

The LG Prada phone is truly unique and thus has no direct competitors. With its touch-based user interface it outranks all current fashion mobiles.

When it comes to product packaging LG already have a tradition of offering their products in high-quality retail packages that are visually attractive as the handsets themselves. The LG Prada phone makes no difference to that rule. The Prada phone retail box is a black cube and the contents are positioned on different levels inside the box.

The large touch screen display is the centerpiece in this work of technological art. It measures a good 3 inches in diagonal and supports up to 262K colors in a WQVGA (400 x 240 pixels) resolution. The original PRADA theme doesn't seem to take full advantage of the rich colors. But rest assured, there are full color interface themes, too. Above the display there is the PRADA insignia and the loudspeaker grill and below it are three control keys - the two receiver keys plus a Back key in the middle. This middle key is so small that it's hardly noticeable but proves rather comfortable in everyday use.

The battery cover is easily removed after you release it with the abovementioned release key. The LGIP-A750 Li-Ion battery with a capacity of 800 mAh is hidden below it. According to the manufacturer, the battery should sustain the handset for up to 300 hours in standby mode and up to 3 hours in constant talking. Now we weren't able to measure the battery life correctly since we used the handset heavily during our tests but under a moderate everyday usage you would probably need to charge the Prada phone every two days or so. The SIM card bed is located above the battery while the memory card slot is buried even deeper - being under the SIM card slot itself. You would have to take out the battery in order to take out the memory card which is a bit of a nuisance.